With the internet opening up more and more advertising and marketing possibilities for companies to try and attract new business, it’s surprising that the technique of creating a video explaining and demonstrating what the company does and posting it on its website and around the internet is a relatively underused one.
When you think about it, there’s no better way of summing up your company and opening people’s eyes to the possibilities it offers. We’re much more likely to take in information gleaned from a video than three or four paragraphs of text, and the results speak for themselves. Videos have been known to significantly boost the amount of new business coming in through a greater number of hits to the website and contribute even more when they are hosted on websites like YouTube and Vimeo.
However, most people have no idea how to go about making a video, and why would they? That’s why most hire an explainer videos company instead of trying to do it all themselves. As long as you come up with a general concept and a rough script including everything you want in the video (this is obviously the most important aspect – your message needs to be clear!), one of these companies (or a freelance video creator if you decide to go in that direction) will be able to mould it into a masterpiece in no time, handling the final script, filming, editing and post-producing it into a number of formats so you can use it any context. These companies know what these kinds of videos need to include in order to have a significant impact online, so check out their portfolios and see what kind of impact they can give you.
When you think about it, there’s no better way of summing up your company and opening people’s eyes to the possibilities it offers. We’re much more likely to take in information gleaned from a video than three or four paragraphs of text, and the results speak for themselves. Videos have been known to significantly boost the amount of new business coming in through a greater number of hits to the website and contribute even more when they are hosted on websites like YouTube and Vimeo.
However, most people have no idea how to go about making a video, and why would they? That’s why most hire an explainer videos company instead of trying to do it all themselves. As long as you come up with a general concept and a rough script including everything you want in the video (this is obviously the most important aspect – your message needs to be clear!), one of these companies (or a freelance video creator if you decide to go in that direction) will be able to mould it into a masterpiece in no time, handling the final script, filming, editing and post-producing it into a number of formats so you can use it any context. These companies know what these kinds of videos need to include in order to have a significant impact online, so check out their portfolios and see what kind of impact they can give you.
